Define your market
Share country, sales channel, buyer profile, retail positioning and expected launch window.
Onboarding
Start your private label project with the right information
Use this onboarding guide to prepare category direction, target market, launch timeline and sample request details before speaking with AFCARE.
Onboarding
Start your private label project with the right information
Use this onboarding guide to prepare category direction, target market, launch timeline and sample request details before speaking with AFCARE.
Choose a category path
Select skincare, hair care, bath and body, scent or packaging direction before requesting samples.
Prepare brand inputs
Collect logo files, packaging references, benchmark products and claim priorities if available.
Send quantity range
MOQ and pricing direction depend on formula, packaging, filling and carton requirements.
Practical checklist
Onboarding planning points
These cards help buyers understand what to prepare, request or confirm before moving forward.
Market
Target market
Country, sales channel, buyer age, climate and price positioning affect product direction.
Send this in your first message
Category
Product category
Choose face care, hair care, bath/body, scent or packaging first so samples are relevant.
Good for sample planning
Brand
Brand material
Logo, label dimensions, color direction and benchmark references help private label planning.
Good for design planning
Quantity
Order range
Share expected order quantity, timeline and sample needs to guide MOQ discussion.
Good for quotationRecommended workflow
How to use this resource
Follow these steps to turn the resource into a clearer inquiry and production plan.
Send basic project brief
Share market, category, quantity, target price and benchmark references.
Choose sample direction
AFCARE can suggest ready stock, private label or custom ODM paths.
Review samples and packaging
Compare texture, scent, performance feel, bottle, label and carton direction.
Move to quote planning
Confirm formula route, packaging details, MOQ and lead time for production planning.
Buyer reference
Onboarding matrix
Use this table as a simple buyer-facing reference. It can be edited for your exact process later.
Topic
What it means
Buyer action
Ready stock
Fastest path using available formula or sample direction.
Send target market and preferred product category.
Private label
Use a proven formula with your label, carton and language.
Prepare logo, label direction and packaging preference.
Custom ODM
Develop formula texture, actives and fragrance from a more detailed brief.
Prepare benchmark samples and development goals.
More resources
Continue planning your project
Move between practical planning pages before sending your sample or quote request.
Planning
Pricing Guide
Understand what affects quote direction, MOQ, packaging and lead time.
View resource
Reference
Ingredient Lists
Build product stories around actives, botanicals and clean-positioned concepts.
View resource
Visual
Lookbook
Align formula textures, packaging mood and product family presentation.
View resourceNext step
Ready to discuss your beauty project?
Send your category, target market, sample interest, packaging direction and expected quantity. AFCARE will recommend a practical route.